Revenue intelligence operating system

Revenue intelligence.
From origination to close.

Understand value. Prioritise accounts. Inspect deal health.

Built for revenue leaders who need a forecast they can trust. Taurus helps revenue teams connect company strategy, buying signals, stakeholder engagement and deal execution into a clearer view of forecast confidence.

Pipeline you trustExecution you can inspectForecast you can defend

Forecast Confidence Engine

Live · auto-cycling
91%Forecast Confidence

Confidence drivers

  • Value Alignment+22
  • Signal Strength+18
  • Stakeholder Coverage+16
  • MEDDICC Evidence+25
  • Milestone Progress+10
Value PyramidFoundation
Value Pyramid

Strategy alignment is the leading indicator of pipeline quality.When a deal connects directly to a published corporate objective, it survives quarterly priority shifts. Taurus measures that alignment and surfaces it as the strongest single contributor to forecast confidence.

Why it matters

Three problems revenue leaders keep getting hit by — and what fixes them.

01

You learn about deals too late.

By the time an opportunity hits CRM, the buying committee has already chosen. The work that decided whether you win or lose happened over weeks of internal conversation you never saw — exec changes, budget approvals, strategy shifts, vendor evaluations.

Taurussurfaces the leading signals months earlier so your reps engage when the buying decision is still open.

02

Forecast accuracy is decided by activity, not stages.

Pipeline stage and rep optimism are weak predictors. The deals that actually close have stakeholder coverage, MEDDICC evidence, and signal momentum behind them — and the deals that slip almost always show the cracks in those same dimensions weeks earlier.

Taurusrolls up evidence-led inspection per deal into a forecast confidence number that holds up under board scrutiny.

03

You can't coach what you can't see.

Without visibility into the work happening before the deal closes — outreach, stakeholder mapping, signal response, MEDDICC inspection — your 1:1s become status updates instead of coaching sessions. The reps who need help the most are the ones whose pipeline looks busiest.

Taurusmakes execution gaps visible at the rep and territory level so managers can intervene early instead of inheriting the problem at QBR.

How Taurus works

Value Pyramid → Signals → Priority → Intelligence → Personas → MEDDICC → Forecast.

Interactive walkthrough

Watch Taurus move through the selling workflow.

A lightweight guided view shows how a rep moves from value, to signals, to account intelligence, to MEDDICC and forecast confidence.

Taurus account intelligence product screen

Value signal detected

Taurus spots a meaningful account event and connects it to the value story.

For revenue leaders

Taurus gives leaders the visibility they've been asking for.

Visibility into the accounts, opportunities and execution risks that ultimately determine forecast accuracy — without manually chasing reps for status.

Forecast Confidence

Know which deals are real before they slip. Every account in the forecast carries an inspection score, an evidence trail, and a confidence read backed by Value Alignment, Signal Strength, Stakeholder Coverage and MEDDICC Evidence.

Pipeline Inspection

Spot risk, stalled momentum and missing deal evidence earlier. Inspect any account in two clicks and see exactly where the next move should land.

Rep Coaching

See where execution breaks down and where managers should focus attention. Surface the deals where a 1:1 will make the most difference this week.

Revenue Certainty

Connect account signals, stakeholder engagement and MEDDICC progress into a forecast you can defend at QBR — not a number assembled from rep opinion and gut feel.

Value pyramid

Every recommendation starts with the company's value story.

Taurus maps corporate objectives and common value paths to the company timeline, then uses that foundation to inform account priority, personas, opportunities and deal inspection.

  • Corporate objectives mapped to timeline
  • Common value paths surfaced
  • Foundation for prioritisation and execution

↑ Forecast confidenceAdds +22 to deal-level Forecast Confidence by anchoring every recommendation to a measurable corporate objective.

Live signal monitoring

Know what changed before your competitors do.

Taurus continuously monitors your target accounts for executive moves, strategic initiatives, leadership changes, AI investments and other buying signals.

  • Account monitoring every 30 minutes
  • Escalated buying signals
  • CRM and Slack-ready workflow

↑ Forecast confidenceAdds +18 to Forecast Confidence by surfacing the material change events that re-rank deals between forecast cycles.

Account prioritisation

Focus on the accounts that need you now.

Not every account deserves the same attention. Taurus ranks opportunities based on urgency, freshness, signal strength, strategic fit and MEDDICC progress.

  • Ranked by focus, score or A-Z
  • Impact and risk signals surfaced
  • Next action for each account

↑ Forecast confidenceLifts Forecast Confidence by pulling rep effort toward the deals most likely to convert and away from the ones that look busy but won't close.

Account intelligence

Turn signals into opportunities.

Taurus connects company initiatives, executive pressure, deal momentum, risks, best personas and seller plays into a strategic account plan.

  • Opportunities and risks
  • Executive pressure and momentum
  • Seller plays and best personas

↑ Forecast confidenceReinforces Forecast Confidence by converting raw signal noise into a coherent strategic plan that justifies the deal's position in the pipeline.

Executive personas

Find the fastest route into the buying committee.

Taurus ranks entry personas, explains why they matter, and gives sellers the clearest route into the account.

  • Best entry personas
  • Influence and champion scoring
  • LinkedIn search routes

↑ Forecast confidenceAdds +16 to Forecast Confidence by quantifying the buying-committee coverage gap most likely to stall the close.

MEDDICC inspection

Inspect deal quality before it slips.

Taurus extracts evidence, flags MEDDICC gaps, highlights open risks and tells sellers the next move required to improve deal health.

  • Inspection score and risk level
  • Missing evidence and open risks
  • Recommended next move

↑ Forecast confidenceAdds +25 to Forecast Confidence — the largest single contributor — by replacing rep opinion with evidence-led inspection scoring.

Forecast confidence

Can I trust the number?

The inspection score, milestone progress, stakeholder coverage and evidence gaps combine into a clear view of whether a deal is healthy enough to trust in the forecast.

Value+Signals+Stakeholders+MEDDICC+Execution=Forecast Confidence

Why Taurus is different

Built for execution, not static research.

Traditional stack
Taurus
CRM
Revenue Intelligence OS
Contact lists
Buying committee intelligence
Intent data
Value-led account intelligence
Call notes
MEDDICC inspection
Forecast meetings
Deal health and forecast confidence

Ready to execute?

Stop guessing which deals will close.

Start with value. Monitor what changed. Prioritise what matters. Inspect deal health. Forecast with confidence.